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San Telmo

Project type

Branding | Illustrator | Photoshop

The creative brief given was to create a brand for a neighborhood located in Argentina helping to expand its target audience of American tourists. The branding of this neighborhood consisted of creating a new logo, as well as establishing new brand guidelines including new fonts and color palette. Also included in this brief was the creation of patterns, light pole banners, outdoor ads and IAB ads.

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