The creative brief given was to create an entire business concept and its visual identity revolving around the fruit of our choice. Before deciding on what fruit I wanted to choose, I decided to brainstorm what type of business I wanted to create. At that time my one close friend had just entered a new relationship, and another had fallen out of one, so the idea of relationships was fresh in my mind. I decided on a dating app, and from there I had to decide what fruit I would use to represent my whole business.